It’s Day 2 of my 60-Day TikTok Shop Learning Challenge, and today I’m sharing my favorite methods for finding products that can sell big on TikTok Shop. Whether you’re just starting or need fresh ideas, these methods will help you discover the perfect products.
➡ 1. Scroll Through TikTok for Trends
⦿Use TikTok itself for research. Check trending hashtags like #TikTokMadeMeBuyIt or #TikTokShop.
⦿Scroll through your For You Page and pay attention to products that are gaining a lot of traction.
⦿Keep an eye on products with high likes, shares, and comments—this usually indicates strong interest.
➡ 2. Study Your Competitors
⦿Look at other successful TikTok Shop sellers in your niche.
⦿Visit their shops to see which products are selling the most.
⦿Check customer reviews to understand what’s working and identify gaps in the market.
➡ 3. Use the TikTok Shop Product Opportunity Explorer
⦿TikTok’s Product Opportunity Explorer is a powerful tool:
It helps you find in-demand products based on real-time data.
⦿You can discover trending categories and see what’s hot on TikTok Shop.
⦿This is great for identifying products with untapped potential before they become saturated.
➡ 4. Get Ideas from Amazon
⦿Amazon’s Best Sellers list is a great place to find popular products in your niche.
⦿Look at trending categories and see what people are buying the most.
⦿You can also check out customer reviews and product ratings to gauge demand and quality.
➡ 5. Use AliExpress & Alibaba for Affordable Products
⦿AliExpress’s “Hot Products” section can help you discover trending products worldwide.
⦿On Alibaba, filter by popularity and find new, trending products before they hit the mainstream market. This gives you a head start on TikTok Shop.
➡ 6. Explore TikTok Ads
⦿Check out TikTok’s Creative Center to see the most popular ads.
⦿Ads with lots of likes, shares, and comments can help you identify high-demand products that resonate with TikTok users.
➡ 7. Check Google Trends & Keyword Tools
⦿Use Google Trends to track interest in products over time.
⦿Combine this with tools like Uber suggest to find out how many people are searching for products in your niche.
🔚 Final Thoughts: The best products for TikTok Shop are trendy, have high engagement potential, and offer something unique. Use these methods, especially TikTok’s Product Opportunity Explorer, to help you find your next best-seller.
⤵ What product research methods are you using? Let me know in the comments below!
